The effectiveness of the company’s participation in the exhibition depends not only on the location, size and design of the booth, but also on competent communication support.
Key objectives:
- Increase the effectiveness of the company’s participation in a key industry exhibition
- Attract existing and potential customers to the booth
- Increase the loyalty of customers and partners
- Announce the company’s participation in the exhibition
What was done:
- Key messages for the market developed
- Press day organization
- Initiation of journalists participation in the company’s press event
- 6 interviews with top officials of the company and 3 with key partners
- Initiated a business interview: Chief Time
Results:
- More than 60 publications in Masss Media
