“Metalworking” is the largest exhibition of global mechanical engineering and modern metalworking technologies in Eastern Europe and CIS, which unites the leading domestic and foreign representatives of the industry on its site. It has been held since 1984 and today it is one of the ten leading international industrial exhibition and congress forums as well as Top 10 leading international national industrial forums.
Issues:
- To present the exhibition “Metalworking 2021” as a cross-industrial event
- To expand the media pool and increase the number of publications
- To present all the main sections of the exhibition
- To present the leading participants and key players of the industry
- To increase the loyalty of key participants
What was done:
- The press pool and the pool of information partners of the exhibition have been expanded
- Organizing and conducting the industrial Media tour
- Exhibition announcement and communication support for the main sections
- News preparation of exhibition participants for the website
Results:
- More than 20 journalists from 18 leading Media at the press event;
- More than 170 publications on the results of the event: AGN Moscow, Terriroriya NefteGaz, Novosti Avtobiznesa, Tochka Opory, etc.;
- More than 40 prepared and adapted news for the exhibition website.
