ESAB has moved away from the concept of participating in the exhibition with a stand, and in 2020, for the first time, a special demo truck was located in the hall. Welding materials and new equipment of the company were presented there, and everyone could try himself in welding and test the quality of products.
Issues:
• To present ESAB product novelties to the market;
• To present the main application areas of the company’s products.
What was done:
• Preparation of event program;
• Preparation of media list of industry press;
• Invitation and accreditation of journalists;
• Event moderation and organization of interviews with speakers;
• Preparation and distribution of the press package;
• Follow Up.
Results:
• Familiarization of the market with the company’s product innovations
• More than 20 publications have been published in the media — both print and online
