Issues:
- To present ESAB as the largest welding company in Russia;
- Tell about the cooperation of ESAB and Mari 3d Technologies;
- To present ESAB as a company that actively cooperates with educational organizations;
- To introduce wide pool of media the possibilities of the new Center for Welding Technologies;
- Highlight the latest ESAB product innovations and technologies.
What was done:
- Preparation of event program;
- Preparation of media list of industry press;
- Invitation and accreditation of journalists;
- Organization of interviews with speakers;
- Moderation of the event;
- Attendants the journalists during the tour;
- Preparation of the press package;
- Dispatching press package;
- Writing and dispatching press release in the media;
- Follow Up.
Results:
• Familiarization of the local market with the capabilities of ESAB;
• Disclosure the capabilities of the center for welding technologies;
• Presentation of key ESAB products and services;
• Introduction the regional press to the ESAB company;
• More than 45 publications have been published in the media: Vestsnab, Mari Pravda, Volzhskaya Pravda, The world news
