• To present ESAB as the largest welding company in Russia;
  • Tell about the cooperation of ESAB and Mari 3d Technologies;
  • To present ESAB as a company that actively cooperates with educational organizations;
  • To introduce wide pool of media the possibilities of the new Center for Welding Technologies;
  • Highlight the latest ESAB product innovations and technologies.

What was done:

  • Preparation of event program;
  • Preparation of media list of industry press;
  • Invitation and accreditation of journalists;
  • Organization of interviews with speakers;
  • Moderation of the event;
  • Attendants the journalists during the tour;
  • Preparation of the press package;
  • Dispatching press package;
  • Writing and dispatching press release in the media;
  • Follow Up.


• Familiarization of the local market with the capabilities of ESAB;
• Disclosure the capabilities of the center for welding technologies;
• Presentation of key ESAB products and services;
• Introduction the regional press to the ESAB company;
• More than 45 publications have been published in the media: Vestsnab, Mari Pravda, Volzhskaya Pravda, The world news