Media audit is needed when ads stop being profitable. It allows to review and optimize advertising budget, and to find new media platforms.

What was done:

  • Definition of the company’s key areas of activity
  • Media outlet analysis: territorial scope, distribution channels, audience’s average age, specialization, etc.
  • Review of Media advertising opportunities
  • Media list


  • Optimization of marketing ad expenses
  • New media platforms
  • New target audience

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