Issues:
- Develop a local marketing plan together with a global marketing team;
- Adapt global materials: company reference, informational materials, press releases and articles;
- Increase the presence of GHH Group in the information field of Russia and the CIS;
- Strengthen marketing activities with communication support: promotion of key products, supporting new equipment models, partnerships, etc.;
- Increase the brand loyalty of existing and potential customers.
Results:
- More than 100 publications in 4 months;
- Increase the conversion rate of the website and pages with the company’s key products;
- Preparation of interviews with customers and participation in reviews of leading industry media: an overview of digital solutions in the mining industry, the partner case, the results of the year.
