Key objectives:
- Develop corporate identity and positioning in the market
- Revive existing brand and draw attention to it
- Create a guide for using the corporate identity
- Present the main components for the brand’s communication strategy and the main media
- Present the company as a strong player in the Russian machine building market
- Bring the main advantages of the company to the main market participants
Milestones of work:
- Development and creation of corporate identity
- Development of 3 versions of the concept
- Selection of the concept option and preparation for presentation to the shareholders of the group
- Approval of the final layout
- Brand book development
- Approval of the brand
- Guidelines and standards for exhibition booth construction and design
- Manual for partners and dealers
- Web site layouts
