Key objectives:

  • Develop corporate identity and positioning in the market
  • Revive existing brand and draw attention to it
  • Create a guide for using the corporate identity
  • Present the main components for the brand’s communication strategy and the main media
  • Present the company as a strong player in the Russian machine building market
  • Bring the main advantages of the company to the main market participants

Milestones of work:

  • Development and creation of corporate identity
  • Development of 3 versions of the concept
  • Selection of the concept option and preparation for presentation to the shareholders of the group
  • Approval of the final layout
  • Brand book development
  • Approval of the brand
  • Guidelines and standards for exhibition booth construction and design
  • Manual for partners and dealers
  • Web site layouts